DIGITAL SOUP http://barryflanigan.posterous.com A blog by Barry Flanigan posterous.com Mon, 21 Feb 2011 10:19:58 -0800 How to become an online influencer http://barryflanigan.posterous.com/how-to-become-an-online-influencer http://barryflanigan.posterous.com/how-to-become-an-online-influencer http://mashable.com/2011/02/16/become-online-influencer/

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Mon, 20 Dec 2010 09:53:00 -0800 1% rule (Internet culture) - Wikipedia, the free encyclopedia http://barryflanigan.posterous.com/1-rule-internet-culture-wikipedia-the-free-en http://barryflanigan.posterous.com/1-rule-internet-culture-wikipedia-the-free-en
In Internet culture, the 1% rule or the 90-9-1 principle (sometimes also presented as 89:10:1 ratio[1]) reflects a theory that more people will lurk in a virtual community than will participate. This term is often used to refer to participation inequality in the context of the Internet.

 

Definition

The 1% rule states that the number of people who create content on the internet represents approximately 1% (or less) of the people actually viewing that content (e.g., For every one person who posts on a forum, there are at least ninety-nine other people viewing that forum but not posting). The term was coined by authors and bloggers Ben McConnell and Jackie Huba[2] although there are earlier references to the same concept[3] that did not use this name.

The "90-9-1" version of this rule states that 1% of people create content, 9% edit or modify that content, and 90% view the content without contributing.

The actual percentage is likely to vary depending upon the subject matter. For example, if a forum requires content submissions as a condition of entry, the percentage of people who participate will probably mostly be significantly higher than one percent but the content producers will still be a minority of users. This is validated in a study conducted by Michael Wu, who uses economics techniques to analyze the participation inequality across hundreds of communities segmented by industry, audience type, and community focus.[4]

This can be compared with the similar rules known to information science, such as the 80/20 rule known as the Pareto principle, that 20% of a group will produce 80% of the activity, however the activity may be defined.

Participation inequality

A similar concept was introduced by Will Hill of AT&T Laboratories[5] and later cited by Jakob Nielsen; this was the earliest known reference to the term "participation inequality" in an online context.[6] The term regained public attention in 2006 when it was used in a strictly quantitative context within a blog entry on the topic of marketing.[2]

 

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Sat, 18 Dec 2010 14:33:49 -0800 The Rise Of The Online Influential (forbes.com) http://barryflanigan.posterous.com/the-rise-of-the-online-influential-forbescom http://barryflanigan.posterous.com/the-rise-of-the-online-influential-forbescom > The Rise Of The Online Influential: Business needs to learn how to engage online with influencers to reap benefits ... http://bit.ly/aCA6ic > >

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